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Apple reportedly plans iPhone and Apple Watch event for September 7th


The iPhone 13 Pro Max.
Enlarge / The iPhone 13 Pro Max.

Samuel Axon

Three things in life are certain: death, taxes, and new iPhones in September. Bloomberg’s Mark Gurman reports that this year’s iPhone event will be held on Wednesday, September 7th.

According to Gurman, the non-pro iPhone 14 lineup will axe the 5.4-inch mini display size that Apple has sold for the last couple of generations. The standard 6.1-inch model will instead be joined by a large-screened 6.7-inch version, matching the screen size of the current iPhone Pro Max model. But these phones will also continue to use the current Apple A15 Bionic chip and will look externally similar to the iPhone 13.

The iPhone 14 Pro will reportedly be more exciting, replacing the current camera notch with a pair of pinhole cutouts for the front-facing camera and FaceID scanner; many Android phones have already switched to similar pinhole cutouts to save screen space. The Pro phones will also reportedly get a faster chip and an even-larger three-lens camera assembly anchored by a 48-megapixel wide-angle camera plus 12-megapixel ultra-wide and telephoto cameras.

Apple also allegedly plans to introduce new Apple Watches. The Series 8 watches are said to include a standard model that looks similar to the current Series 7, plus a long-rumored larger and more “rugged” titanium model with more battery life and additional fitness tracking features.

The basic Apple Watch SE is also supposedly due to receive a faster chip—the current SE uses an Apple S5, and a new one could use an S6, S7, or some newer as-yet unannounced chip. This new SE model will hopefully mean the end of the long-lived Apple Watch Series 3, which the company still sells even though it won’t be receiving the watchOS 9 update this fall.

A September 7th announcement for the new iPhones and watches probably means at least some new devices will be available to buy toward the middle of the month, roughly coinciding with the release of iOS 16—Gurman says that Apple Store employees have been told to prepare for a September 16th launch.

Apple often holds an iPad- and Mac-focused event in October to complement the September event, which is when we’d expect to see updates to those products and the release of macOS Ventura and the reportedly delayed iPadOS 16. Gurman predicts we’ll finally see a USB-C version of the low-end iPad, new M2-based iPad Pros, and updated Mac mini and MacBook Pro models before the end of the year.



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