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Nike Statistics 2024 By Income and Market Share



Nike Statistics: Nike is a multi-national company engaged in manufacturing, growing designs world advertising, in addition to the gross sales of apparatus, footwear growth,

clothes and providers. Nike is the largest supplier of athletic footwear and clothes, in addition to a significant producer of sporting tools. Its headquarters are situated close to Beaverton, Oregon, within the Portland metropolitan space. It was based by Invoice Bowerman and Phil Knight within the identify of “Blue Ribbon Sports activities” on January 25 1964. The corporate was formally renamed “Nike Inc.. on Might thirtieth 1971. Nike additionally produces sportswear and tools. Nike additionally operates retail shops underneath the identify Nike City. Nike has a long-standing relationship with well-known athletes and groups the world over and is legendary for its logos “Simply Do It” and the Swoosh Emblem. We’ll present extra particulars about Nike Statistics throughout the following article.

Editor’s Selection

  • As of 2021, the US is Nike’s greatest market, producing virtually $17.2 billion in income.
  • In 2022, the corporate spent $3.1 billion on advertising and promotion.
  • Nike has turn out to be amongst the 50 most beneficial corporations globally, with a market capitalization of $197.8 billion.
  • Nike and the Nike swoosh brand have been registered in 170 jurisdictions worldwide.
  • Nike’s Annual Income in 2022 was $46,710 million.
  • As of 2022, Nike operates a complete of 1,046 retail shops globally.
  • Based on Forbes, Nike is the world’s thirteenth most valued model, having handed Adidas, which is 51st.
  • In February 2022, Nike.com had virtually 98 million visits.
  • American guests accounted for 34% of whole guests, whereas the Republic of Korea was in second place at 11%, adopted by the UK in third place.
  • In 2021, Nike held about 27% of the US sports activities footwear market.
  • Within the second quarter of the 2022 fiscal 12 months, gross sales for NIKE Direct grew by 16% to $5.4 billion, and digital gross sales grew by 25%.
  • Nike’s income contains buildings valued at $2.44 billion and equipment and tools valued at $2.75 billion.
  • As of February 2023, Nike has a market cap of $197.43 Billion.
  • Nike positioned eighty fifth within the Fortune 500, declaring that it’s the eighty fifth largest firm in America by way of income.

Nike Income Statistics

  • As in comparison with the worth of 2017, Nike’s shoe income has elevated by 38.4% in 2023.
  • In 2020 and 2021, Nike’s whole income was $23.3 billion and $28.0$28.0, respectively, with progress charges of 8.5% and -3.7%, respectively.

(Reference: runrepeat.com)

  • Nike’s income dropped 3.75 % throughout the pandemic in 2021.
  • Roughly, the full gross sales of Nike footwear didn’t lower. This deduction within the fee is attributable to the rise in gross sales of Nike attire, which took up 29% in 2021 and 29.9% in 2022.
  • About 1.3 factors enhance from the earlier 66.8%.
  • In comparison with 2020, the very best fee of enhance in whole income for previous years was when the figures rose by 20.2%.
  • In 2018, the full income was $22.3 billion, with 5.7% progress, whereas in 2019, it was $24.2 billion, with 8.5% progress.
  • Nike’s whole shoe income share reached $29.2 billion in 2022.
  • Within the years 2022 and 2023, Nike’s whole income was $29.2 billion and $33.1, with 4.3% and 13.4%, respectively.
  • In 2023, Nike’s footwear sector registered a 68% share in comparison with the full firm income.
  • In the course of the COVID-19 pandemic, Nike’s footwear income share elevated from 66.2% to 66.7% and grew to 67.4%.
  • From 2017-2022, the Nike shoe market comprised 64.5% of Nike’s whole firm income.

Nike Worker Statistics

  • Nike has employed virtually 83,700 staff globally as of Might 31, 2023.
  • The biggest group of Nike web site guests is between 25 and 34 years outdated, making up 30.82%.
  • On a worldwide platform, Nike has over 500,000 staff producing its footwear.
  • As well as, outsourcing its manufacturing has given Nike extra flexibility and responsiveness to market developments and buyer calls for.
  • Following carefully, clients aged between 18 and 24 use 25.89% of the web site.
  • In 2022, Nike. Inc. has a worldwide workforce of virtually 79,100 staff, reflecting a progress of practically 7.91%.
  • Nike additionally emphasizes honest labor practices and ethnic sourcing.
  • Outsourcing as a manufacturing technique has resulted in success on a worldwide athletic footwear commonplace.
  • Age teams between 35 and 44, 45 to 64, 55 to 64, and 65+ additionally present notable curiosity in Nike’s merchandise, making up virtually 19.94%, 12.32%, 6.87%, and 4.16% of tourists, respectively.
  • As per Nike Statistics, 44% of the workforce is females, and virtually 56% is male.
  • Nike additionally outsources the work to contractors in different international locations, such because the Philippines, China, Vietnam, Indonesia, and Taiwan.
  • The utmost variety of staff recognized was 61% White, 16% Hispanic or Latino, and 11% African American.
  • The tenure for an worker at Nike is 3.3 years.
  • Nike implies high quality management measures to ensure that the merchandise manufactured by the contractors are thought of to the corporate’s requirements.
  • Nike’s outsourcing resolution has benefited it by decreasing its stock ranges, minimizing worth markdowns, and guaranteeing buyer satisfaction.
  • Nike’s minimal annual wage is $37,434, and staff are likely to help the Democratic social gathering.
  • Nike prioritizes worker growth and progress by in depth coaching applications and funding in skilled growth.

Nike Demographics

  • Nike is a uncommon model with an unlimited audience. It targets customers aged 18 to 40.
  • As per Statista, in 2020, the official Nike gross sales confirmed a outstanding revenue.
  • As per Statista, Nike girls’s clothes and sportswear generated virtually 46.4 billion in income in 2021.
  • Menswear generates extra noteworthy income with 14.2 billion Euros.

Nike Geographical Statistics

  • 34% of People, 11% of residents of the Republic of Korea, and 5% of U.Ok. residents go to the Nike web site.
  • Roughly 5.3 million individuals declare that they’ve worn Nike clothes in 2023.
  • Practically 61% of the lads within the U.Ok. like Nike merchandise. Nike is the most well-liked sportswear model in the UK. Virtually 4 out of 5 males have at the very least 1 product of Nike.
  • Nike Sports activities equipment are utilized by virtually 1.5 million individuals within the U.Ok.
  • In 2022, North America generated income of $17.2 billion or 39%, whereas income from the EMEA space was $11.5 billion and $11.5 billion, respectively. China generated $8.3 billion in income, and the LATAM and APAC areas generated 45.3 billion and 45.3 billion, respectively.
  • Nike is notable within the world logistics and distribution part, having many distribution facilities worldwide.

Nike Promoting Statistics

  • In 2020, Nike solely spent virtually $3.59 billion U.S. {dollars} on promoting.
  • Nike spent virtually $150.4 million on social media solely in 2021.
  • Nike’s T.V. spending was virtually $239.6 million in 2022.
  • Nike spent virtually $49.2 million on ads within the U.S. in simply March 2022.
  • As of 2020, Nike has all the time been a number one advertiser within the clothes and sports activities equipment trade within the U.S., and promoting spends virtually $691 million.
  • 73% of Nike’s ads had been sports-themed in 2022.
  • Nike used the 1988 slogan “Simply Do It,” which was identified by virtually 90% of People.
  • Nike’s digital promoting spent virtually 13% greater than final 12 months.

Nike Shops Worldwide

Yr Quantity Of Shops
2023 1032
2022 1046
2021 1048
2020 1096
2019 1152
2018 1182
2017 1142
2016 1045
2015 931

(Supply: marketsplash.com)

  • In 2023, Nike will function 1,032 retail shops globally, with shops situated in the US and different international locations worldwide.
  • In 2015 and 2016, Nike began with 931 and 1045 shops worldwide.
  • As we transfer ahead within the years 2017, 2018, and 2019, the worldwide depend of the shops was 1142, 1182, and 1152, respectively.
  • In 2020 and 2021, Nike’s gross sales and demand lowered, and there have been 1096 and 1048 shops, respectively.
  • The numbers had been 1046 and 1032 in 2022 and 2023, respectively, so no particular change was noticed.
  • Europe is one other major marketplace for Nike’s progress.
  • 50% of the Nike manufacturing facility shops, a third are in-line and worker shops and 1 / 4 are Converse shops.
  • Nike’s goal market is quite a lot of locations everywhere in the globe, usually in city facilities.
  • Nike generates extra income from North America than some other a part of the world.
  • Nike has seen noteworthy progress in rising markets like China, Brazil, and India, with important gross sales of sports activities and health merchandise.
  • Based on Nike Statistics, Nike has made a longtime stride in Asia, particularly in China, Japan, and South Korea.

Nike Sponsorships and Endorsements

  • Nike has been named the world’s most outstanding sports activities model, with a price of $452 million.
  • Based on Nike Statistics, Turkey has essentially the most Nike shops, with virtually 170 official retail retailers.
  • In 2020, the group employed practically 75,400 staff.
  • Air Jordan was launched in accumulating $94.6 million in gross sales throughout 1st 12 months.
  • Nike spends virtually $4.5 billion on sponsorships and athletes per 12 months.
  • Per SportsPro, Nike has practically 8.7 billion in income from social media engagement posts selling the model.
  • As per Statista, Nike has 1,048 shops all world wide.
  • As per The Richest, Air Jordan generates virtually $73 million yearly.
  • Nike has 73,300 employees globally.
  • As per Statista, Nike has 40 shops in the UK.

  • Stable Gold OVO* Air Jordan 10 is price $2 million to this point.
  • Kanye West * Nike Air Yeezy 1 ‘Prototype’ is price $1.8 million respectively.
  • Michael Jordon’s Recreation-Worn Nike Air Ship is price $1.47 million.

Nike Endorsements Information

  • Nike, a preferred footwear and sportswear firm, sponsors many sporting occasions, together with the Tremendous Bowl.
  • Nike is a sponsor of the distinguished soccer membership FC Barcelona.
  • On the time of Fox’s Tremendous Bowl LVII telecast, Nike was the most well-liked model, which had virtually 1,079 seconds of on-screen time, and the media value $211.1 million.
  • The 57th version of the Tremendous Bowl came about on the State Farm Stadium in Glendale, Arizona, on February 12, 2023, which marked the cumulation of the Nationwide Soccer League.
  • Nike spends virtually $4.5 billion on sponsorships and athlete endorsements yearly.
  • The Daybreak Challenge aired an virtually 30-second commercial that requires a ban on Tesla’s Full Self Driving system.
  • The Tesla commercial prices $598,000, and it includes a video clip.
  • Based on SportsPro, Nike is the world’s most-marketed sports activities model, with a price of $452 million.
  • Nike’s athlete endorsements contain a lifetime take care of Cristiano Ronaldo, predicted to exceed $750 million within the coming years.

Expertise Utilized by Nike

  • Nike Match: This expertise makes use of augmented actuality to measure your ft and suggest the correct measurement for Nike footwear. It goals to reinforce the web buying expertise by guaranteeing a greater match.
  • Nike Adapt Expertise: Nike Adapt is a self-lacing expertise that enables customers to regulate the match of their footwear utilizing a smartphone app. This expertise was initially launched within the Nike HyperAdapt and later within the Adapt BB basketball shoe.
  • Nike Flyknit: Flyknit is a expertise that makes use of a light-weight, knitted higher materials to create a form-fitting and nearly seamless shoe. It gives help and breathability whereas decreasing waste within the manufacturing course of.
  • Nike React Foam: Nike React is a cushioning expertise used within the midsoles of some Nike operating and basketball footwear. It’s designed to be responsive, sturdy, and light-weight.
  • Nike Dri-FIT: Dri-FIT is a moisture-wicking material innovation utilized in Nike attire. It helps maintain athletes dry and comfy by pulling sweat away from the physique to the material’s floor.
  • Nike Air: Nike’s Air cushioning expertise, launched within the Air Max sequence, gives light-weight and responsive cushioning by incorporating pressurized air into the midsole.
  • Nike Vaporfly: The Vaporfly sequence, together with the Vaporfly and Alphafly, options revolutionary designs and supplies to enhance operating efficiency. These footwear gained consideration for his or her use in elite marathons.


Nike Statistics states that the model is among the many 50 most valued organizations globally and the number one sports activities model worldwide. Nike’s earnings had been adversely affected throughout the pandemic, and its profitability decreased. Nike’s sponsorship continues to prosper, and Nike’s model loyalty statistics present how constant it’s with all demographic teams. Nike has a number of bodily retail shops which are witnessing a decline, however Nike likers everywhere in the globe nonetheless want to go surfing. Revolutionary methods vary from investing in digital promoting to outsourcing merchandise. Nike’s journey is an enthralling assertion of the potential of strategic promoting.


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