YouTube is hyping its unique Coachella streaming protection, which begins subsequent week. The headlining characteristic is the platform’s multiview expertise (already familiar to sports fans) for the two-weekend pageant. Our query from this announcement is, who desires to look at a number of completely different artists’ units on the identical time — when you possibly can solely pay attention to 1?
The multiview expertise will allow you to watch as much as 4 phases concurrently, letting you decide which one to listen to: precisely how multiview works for March Madness, NFL video games or every other sporting occasion. Right here’s how YouTube pitches the characteristic: “Two of your favourite bands enjoying on completely different phases on the identical time? No drawback, multiview can have you and your folks coated to catch each units on the identical time by way of the YouTube app on TV at no further value.”
Possibly I’m of the incorrect technology and have too lengthy of an consideration span, however who desires to look at an artist’s set with out listening to it? That’s what’s going to occur to the three phases you aren’t listening to. Wouldn’t it’s higher to… watch the one you’re listening to? After which atone for the others on-demand when you possibly can take heed to them as properly?
Sports activities multiview is sensible as a result of there are scores to trace and timeouts, halftimes and blowouts to divert your consideration to a different sport. You don’t want to listen to an NBA sport to regulate the ball. (Relying on the commentators, you could favor to not take heed to it.) It’s primarily a visible expertise; the audio is secondary.
However music, even when performed reside with all the sunshine reveals, fog machines and dancing accompanying it, remains to be an auditory expertise at the start. If a number of artists you want play directly, you continue to can’t (and wouldn’t need to) hear a couple of concurrently. In YouTube’s multiview, you decide one stage to listen to and the remainder to… watch them sing and dance on mute in a bit field alongside two different muted performances. Yay?
It feels like an answer on the lookout for an issue — YouTube making use of its present tech (which, to be truthful, works very properly with sports activities) to a music pageant. By no means thoughts that it doesn’t make a number of sense.
Perplexed rants apart, YouTube can have six livestream feeds to bounce between (however, once more, solely 4 directly in multiview). That features Sonora for the primary weekend and Yuma for the second. This yr’s headliners embody Lana Del Rey, Doja Cat, No Doubt and Tyler, the Creator.
Between units, YouTube will stream “particular editorial content material” from the artists onsite. Every day after the night time’s closing set, YouTube’s Coachella channel will repeat that day’s units till the livestream returns the subsequent day. That feels like a greater technique to atone for the units you didn’t see reside.
The occasion takes place in Indio, California, about 130 miles east of LA, from April 12 to 14 and April 19 to 21. You’ll be able to tune in on YouTube’s Coachella channel.
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